Startup CEO Succession
A Founder’s Guide to Leadership Transition
“The best guide” — Jerry Colonna
”Wisdom of experience” — Leila Zegna
A Step-by-Step Definitive Guide
Drawing from his experience as CEO during a leadership transition at Makers and from coaching dozens of founder CEOs, Evgeny Shadchnev presents a nine-step framework to navigate this pivotal transition’s emotional and practical challenges.
“Evgeny Shadchnev has created the best guide to this difficult process I’ve ever read.“
Jerry Colonna, founder of Reboot and a bestselling author
“One-of-a-kind handbook for a niche but totally common reality all CEOs face someday. A must-have.”
Dan Murray-Serter, founder of Heights and host of Secret Leaders
About the Book
Evgeny Shadchnev helps founder CEOs escape the trap of their jobs and confidently navigate one of the most consequential transitions of their careers.
Much is written about starting a business, but little guidance exists for founders and their boards on orchestrating a CEO succession when their VC-backed startup reaches an inflection point. Evgeny draws from his firsthand experience of handing over the reins at Makers, a leading coding bootcamp he co-founded, and from coaching dozens of startup CEOs.
In this definitive guide, Evgeny walks founders through CEO succession’s complex personal and psychological landscape. From reflecting on your deepest motivations for starting the company to assessing your skills and situation to choosing a successor and executing a smooth handoff, he helps startup leaders navigate this make-or-break point with clarity and poise.
An essential read for any founder or board member grappling with this major inflection point, the book charts a path for entrepreneurs to thoughtfully cede the CEO role and move forward to their next impactful phase — with their values, relationships, and well-being intact.
“Imagine someone looking into your soul...This book reveals the innermost secret hopes of founder CEOs, and puts them in the context of tough reality with kindness and compassion.
A must-read for every founder CEO.”
Irra Ariella Khi, founder and CEO of Zamna AI
This Book Will Guide You Through a Nine-Step Framework
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First, you need clarity on some big, personal questions to know how to approach the rest of the CEO transition.
Why did you start your business? What are you really meant to be doing? Who are you, deep inside? And, what might you be running away from?
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Next, you must look at the emotional aspects of leaving the company you founded.
We’ll look at the common fears and anxieties that founder CEOs face, such as fear of losing identity, concerns about the company’s future, and the uncertainty of what lies ahead.
We will discuss strategies to accept and manage these fears, which are a natural part of the process.
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Once you have found clarity on what prompted you to consider stepping down and looked at the fears that might be holding you back, you’ll need to look at the practical circumstances of your life.
How strong is your skillset, and what does the business need? How sound are your personal finances? How will stepping down (or staying in your job) affect your family?
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Then, you must examine the critical factors and considerations involved in deciding to step down, starting with the importance of being purposeful.
This also includes assessing different options available to you, such as returning money to investors or selling the business.
You must make a decision you are confident in, regardless of what you decide to do.
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Once you make a decision to step down, you’ll need to choose how to share it with other people, starting with the board, in a way that maintains trust and optimises the timing of the transition.
Trust at the board level is one of the key drivers of the success of any CEO transition, so the conversation with the board should be approached carefully.
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It’s important to choose a successor who aligns with the company's vision and culture.
You must identify potential candidates, evaluate their skills and leadership styles, and consider both an internal and external appointment.
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To ensure a smooth handover you must clarify your responsibilities and get out of the way of the new CEO to avoid undermining them.
At the same time, it’s important to think through legal and financial considerations of the transition, such as rebalancing the cap table and negotiating the exit package for the outgoing CEO.
Finally, you need to decide how to break the news to the world and say goodbye to the team you led for years.
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After you step down, you can explore the opportunities and challenges that lie ahead for you.
However tempting it may be to rush into the next stage of your professional life, this transition will benefit from slowing down and reflecting on what matters to you in life and where you want to take your career next.
Having an honest, clear, consistent answer will be helpful, although you certainly don’t have to tell the entire story to anyone asking.
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Finally, to choose your next professional step with confidence, read through the stories of several founders who stepped down as CEOs to become CxOs, get a corporate job or go freelance.
About the Author
After stepping down as the founder CEO of Makers, one of the UK’s leading coding bootcamps, Evgeny became a certified professional coach specialising in helping entrepreneurs through CEO succession. He now guides founders and boards through the complex personal, professional, and psychological terrain when the stakes are highest.
His insightful strategies prepare entrepreneurs to confidently navigate the transition from founder CEO to a new CEO.
As a meditation teacher in training, he enjoys a simple and quiet lifestyle in southern Portugal.
Reviews
Out now!
“A must-read for any business leader and their board.”
Leila Zegna, Partner at Kindred Capital
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Unconditionally Human is your guide to the startup founder journey: embracing the CEO role or making a thoughtful decision to step down with clarity and purpose.
Check Out Past Essays:
11 Fears of CEOs in Transition | A Startup is not Meant to Make You Happy | Navigating Co-founder Conflicts